TV Ads Can Boost Profits for Lawyers

One Denver attorney has become a household fixture thanks to the magic of television advertising. His legal firm may soon follow suit in becoming a household word if his advertisements produce equally in New York as in Denver, as well as over 90 other cities in America. Personal injury law firms can also benefit from creating their own personalized advertising programs. Just like many other law firms that are advertising in a variety of media markets, the cost to this firm to have its name legally placed on various generic ads, or those 30 second supposedly real life scenes showing a couple blue collar workers talking about how they can find a lawyer who'll represent people like them, is quite high.

The United States Supreme Court sanctioned the use of ads by attorneys back in 1977. While many lawyers and their firms have been using TV ads for a long time, the creation of generic ads is a relatively new concept for personal injury lawyers. The attorneys who have chosen to participate in this advertising plan have experienced astounding results. Prior to his advertising system, his firm was a struggling two-person office handling about 80 cases per year; now more than 100 cases per month, brought in by the television ads, go through that office requiring the help of many lawyers and legal assistants. There is a pool table and mock courtroom, as well as offices housing the law firm's media buyer and TV producer, all within the attorney's three story building.

The creation and marketing of his TV advertisements, is now the full-time work that this resourceful, hard-working attorney commits his energies to. He is acutely aware of the impact of utilizing television for advertising, and reports that he is enjoying a hefty income because of it. No one was more surprised than he was by this turn of events. He is the head of a successful commercial campaign which makes all of the office phone lines light up everyday. He can actually know when his ad is running by the avalanche of calls coming in.

Personal injury law firms are the ones who most commonly use advertising to get new clients, this practive is still considered demeaning by large corporate firms. Keep in mind it recent this now well-known attorney was just another one of many personal injury lawyers scrambling to get clients. He was seeing very limited repeat business, as his clients were victims of industrial accidents, slips and falls, and automobile accidents.

He knows now that television ads get people calling in. These ads cast a wide net, so they often bring in calls that have nothing to do with personal injuries. Many people are calling just because they are not sure where else to find a lawyer. Every 10 calls received equates to approximately one viable case. Lawyers in the program find that the biggest problem with the advertising program is screening through a large number of unrelated calls. There is even a lawyer in Washington who left the program because they just didn't have the kind of resources it took to handle all the calls that came in. Unfortunately, it increases your overhead costs while increasing your caseload. After all, the phone won't answer itself. .

One of the lawyers who joined the program reports when he began started advertising he found his first year of income was twice his expenses. They also say that as more and more customers come in this ratio is quickly getting even better. Frickey and his advertising staff are pursuing famous individuals that might agree to participate in the ads. One of those hired for $50,000 is John Madden, of sportscasting and football fame, to shoot six of their ads.

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